Upcycled from 32 South Indian temples
Sacred Flowers.
Divine Fragrance.
Eternal Impact.
Temple flowers, once destined for rivers and landfills, hand-rolled into incense that carries their second life into your home.
Over 8 million tons of temple flowers enter Indian rivers and landfills each year — sacred at dawn, waste by dusk.
Why Thuya exists
From the altar,
back to the altar.
This April, our founders Nathiya and Meghna watched a day's worth of temple garlands discarded within hours of being offered. Flowers that touched God — carrying a presence they believed could uplift lives — becoming waste, while the families who string those garlands struggled for steady work.
Thuya closes the circle. We collect offered flowers each dawn from 32 partner temples, sun-dry them without chemicals, and employ 140 artisans — mostly women from temple-town communities — to hand-roll them into incense. 520+ tons of flowers saved, and counting.
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The Collection
Impact so far
Every stick carries a second life
- 0+
- Tons of flowers upcycled
- 0
- Artisans employed
- 0+
- Kilos of CO₂ prevented
- 0
- Partner temples
How it works
Flower to fragrance, in four movements
Step 1
Collect
Every dawn, our collection partners gather offered flowers from 32 temples across Tamil Nadu and Kerala — before they reach rivers or landfills.
Step 2
Process
Petals are sorted by hand, sun-dried on rooftop terraces, and milled — no chemicals, no charcoal accelerants, no shortcuts.
Step 3
Craft
140 artisans — mostly women from temple-town communities — hand-roll each stick and press each cone using techniques passed down generations.
Step 4
Deliver
Packed in seed-paper and recycled board, shipped carbon-neutral. Ten percent of profits returns to temple community funds.
Voices of the ritual
“The Sacred Marigold smells exactly like festival mornings at my grandmother's house. I didn't know a scent could hold that much memory.”
Ananya R. · Bengaluru